Copywriting

Short-form:

  • Social Media Assets, internal company communications, event assets, etc.

  • Examples:

    • Twelve Social Media language

      • “What do sunglasses, car parts, and the device that you are reading this on all have in common?
        …they are all made from oil.
        Oil is a resource that is used extensively in modern life. It serves as the basis for a wide range of products, including plastics, fuels, pharmaceuticals, and chemicals. Due to its versatility and widespread use, it has become a cornerstone of daily living. However, the process of getting oil involves extracting, refining, and burning fossil fuels, which results in the release of greenhouse gases into the atmosphere. Moreover, oil production often leads to environmental degradation, habitat destruction, and the risk of oil spills, which can further harm ecosystems and wildlife.
        Luckily, it is possible to change the way we’ve always done things… and that’s where we come in.”

      • “Born from the synergy of chemistry and engineering, Twelve emerged as an idea driven by unwavering determination to create impact. Yesterday, with immense gratitude to our growing community, we broke ground on a first-of-it’s-kind plant, not only marking a personal milestone for SAF production, but also heralding a paradigm shift in the aviation industry. This is just the start, stay tuned as we pave the way for a fossil-free future, made from air.”

Long-form: