Influencer Marketing

Role:

• Key liaison between Birdies and external partners in influencer marketing initiatives

• Planning and execution of influencer programs and partnerships

Achievements:

• Strategically aligned influencer marketing initiatives with paid acquisition channels, yielding over $300K in directly attributed revenue while reaching an audience of 5.5M highly engaged consumers.

• Spearheaded execution of 500+ high-impact influencer partnerships, facilitating a cumulative 38M impressions, acquisition of 30,000+ new loyal followers, delivering a positive ROI.

• Established robust influencer vetting criteria and partnership policies to foster authentic collaborations that positively impact brand reputation and cultivate trust with audiences.

• Actively cultivated and nurtured strategic partnerships with 50+ top-tier influencers, fostering deep brand affinity as their primary liaison through tailored communication strategies and personalized activations, elevating brand loyalty.

• Managed large-scale influencer gifting initiatives from ideation to execution, devising creative concepts that captivated audiences and generated buzz, driving impactful conversations with over 200M monthly impressions to amplify cultural relevance.

• Instituted a rigorous, multi-phase vetting framework to comprehensively evaluate 1,500+ influencers within a 2-month period, enriching the brand's master outreach list with strategically vetted, high-impact influencers to maximize visibility.